Marketing Communication for Fintech – Mobile Payment
نویسندگان
چکیده
منابع مشابه
The Adoption of Mobile Payment Services for “Fintech”
This paper examined the acceptance of payment-type Fintech services of users by utilizing the Elaboration Likelihood Model by Petty and Cacioppo [1] and by applying variables associated with the Technology Acceptance Model. In addition, it analyzed the causal relationship between concern for information privacy and self-efficacy by adopting them as moderating variables. Results suggested that u...
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Declaration This is to certify that this term paper has been written by me. The articles and literatures read for the preparation of this paper has been acknowledged and are cited both on each page footnotes and also at the end of document.
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Over the past few years, mobile marketing has generated an increasing interest among academics and practitioners. While numerous studies have provided important insights into the mobile marketing, our understanding of this topic of growing interest and importance remains deficient. Therefore, the objective of this article is to provide a comprehensive framework intended to guide research effort...
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Although the extent of e-commerce and m-commerce is continually increasing, the vast majority of the payment transaction potential remains in real-world scenarios such as customary retail POS. However, without adding substantial value, current business models rely on simple transaction-based revenues. The aim of this paper is to evaluate and exploit the freedom degrees of the m-payment business...
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ژورنال
عنوان ژورنال: Advances in economics, business and management research
سال: 2022
ISSN: ['2352-5428']
DOI: https://doi.org/10.2991/aebmr.k.220701.046